After graduating cum laude from the University of Missouri’s Journalism School in 1998, Rachel went to work as a Writer for VPR Creative Group. Over her 14 years with the company, she has been promoted from Writer/Producer to Sr. Writer to Creative Director.
At most companies the primary roles of Creative Director are leadership and delegation, but at VPR, Creative Director is a full-service role. This unique structure has allowed Rachel to apply the breadth of her talents to each project: developing the creative treatment; writing the script or speech; and overseeing the team to execute every deliverable. It’s also what prepared Rachel to assume the role of Vice President of VPR Patient Outreach Program in 2011.
Thanks to her contributions on 7 pharmaceutical product launches and 3 major training initiatives, Rachel has been immersed in the world of patient care for more than a decade. “There is nothing as rewarding and enlightening as hearing directly from patients…the people who walk the walk every day. For most of my career, I’ve worked for them. Today, it is my sincere honor to also work beside them,” Rachel says of her dual roles at VPR Creative Group and VPR Patient Outreach Program.
In 2011, Rachel was named one of the most Influential Women by Kansas City Business Magazine and in 2012 she was recognized as a Forty Under 40 by Ingram’s Magazine.
Rachel and her husband Brian have two sons, Will and Grayson, and a daughter, Kitty.