Curtis Pickering


As founder and CEO of VPR Creative Group, Curtis has garnered more than 350 awards for excellence in media and communications including the Most Innovative award from the Consumer Electronics Tradeshow for his interactive CD-Rom “Dennis Miller: That’s News to Me”. He was also honored by Kodak for his role in the Frank Sinatra Duets project. And, both USA Today and The Wall Street Journal have recognized his contributions to the aviation and telecommunications industries.

The projects that mean the most to Curtis, however, are those that focus not on technology but on people. Working with Marion Laboratories in the early 1980s, Curtis pioneered the concept of talking about disease states through the eyes of the patient. Initially, Curtis developed several of these “patient profiles” for Cardizem; eventually, the VPR library would grow to include hundreds of these stories spanning therapeutic areas from respiratory to oncology and diabetes to multiple sclerosis.

Among the highlights of that library is a film featuring Kevin Costner that was used in 2010 to raise awareness for deep vein thrombosis, a potentially life-threatening medical condition. Curtis was working with the Academy Award winner on an unrelated project when he learned that Mr. Costner was one of the nearly 2 million Americans affected by DVT each year. Curtis asked him to share his powerful story with healthcare providers during DVT Awareness Month to help spread the word about this silent killer.

In addition to his work with patients, Curtis has led the VPR team to produce 12 pharmaceutical product launches and dozens of healthcare industry programs. Curtis and his wife Stacy have two daughters, Sophie and Hannah.