About

“Their story, yours and mine — it’s what we all carry with us on this trip we take, and we owe it to each other to respect our stories and learn from them.” – William Carlos Williams

VPR Patient Outreach Program (VPR POP) is an offshoot of VPR Creative Group , a company that has devoted nearly three decades to sharing the stories of those who know illnesses and diseases better than anyone – the people who live with them every day. Sometimes these stories are used to educate pharmaceutical sales professionals about the customers they so rarely meet, other times they are used to give a new perspective to healthcare professionals or to enlighten families of the newly diagnosed.

When VPR Creative Group began the process of telling these stories through a variety of media in 1983, they were called “patient profiles”. Over the years, the word “patient” faded from our vocabulary. These are not simply “patients” or people receiving medical care – these are people thriving in the face of potentially life-threatening conditions. Real people…with true stories.

It was a natural evolution for VPR Creative Group to take these true stories to other people facing these conditions, using the power of peer communication to educate, motivate and inspire. VPR POP was formed to give these stories – and the incredible people who own them – the support of a company with a strong history and vast experience in healthcare communication.

It was also natural for VPR POP to begin in the field of diabetes with the A1C Champions Program. VPR Creative Group has an extensive history in diabetes education and communication, which began with sulfonylureas in the 1990s, expanded to basal and rapid acting insulins in the following decade, and later included insulin devices. The A1C Champions® Program, sponsored by sanofi-aventis U.S., enables people with diabetes to share their personal experiences as well as the management and lifestyle strategies that helped them get better control with their peers.

Today, VPR POP combines its extensive knowledge of the disease state with the unique perspective that comes only from those people living with – thriving with – diabetes. Our mission is to facilitate that “pop”… that “spark” that comes when one peer makes a connection with another and a new story of hope and inspiration is born.

Learn more information about our team .